kohdesivun

Kohdesivun is the genitive form of kohdesivu, the Finnish term for a landing page. A kohdesivu is a standalone web page created for a specific campaign, product, or audience, designed to guide visitors toward a single objective. It is typically separate from the site’s main navigation and aims to minimize distractions.

The primary purpose of a kohdesivu is to convert visitors by aligning the message, offer, and call to action with the source of traffic, such as an advertisement, search result, or email link. Common objectives include capturing a lead, completing a purchase, or prompting a download. Kohdesivun content is tailored to a defined audience and often eliminates unrelated links and navigation to improve focus.

Key features of a kohdesivu include a clear value proposition in the headline, concise supporting copy, a prominent and specific call to action, relevant imagery, and trust signals such as testimonials or logos. The page typically includes a form or checkout element and is optimized for fast loading and mobile devices. Content and visuals support a single goal and minimize competing actions.

A kohdesivu’s layout usually presents a hero section above the fold with a strong CTA, followed by benefit statements, social proof, and minimal additional content. Navigation is limited to reduce drop-offs, guiding the user toward completing the objective.

Measurement and optimization are central to kohdesivun development. Common practices include A/B testing and analytics tracking of conversion rate, bounce rate, time on page, and cost per conversion. Best practices emphasize alignment with the traffic source, accessibility, privacy compliance, and clarity in expectations to maintain trust.