kohderyhmäniminen
Kohderyhmäniminen refers to the process of identifying and defining a specific group of people that a product, service, or marketing campaign is intended to reach. This involves segmenting a larger market into smaller, more manageable segments based on shared characteristics. These characteristics can include demographics such as age, gender, income, education, and location, as well as psychographics like lifestyle, values, interests, and personality traits. Behavioral factors, such as purchasing habits, brand loyalty, and usage rate, are also crucial in defining a target audience.
The purpose of kohderyhmäniminen is to enable businesses and organizations to tailor their offerings and communications