Kohderyhmäniminen
Kohderyhmäniminen is a Finnish term that translates to "target group naming" or "audience identification" in English. It refers to the process of defining and describing the specific group of people that a product, service, campaign, or communication effort is intended to reach. This involves understanding the characteristics, needs, behaviors, and motivations of the intended audience.
The purpose of kohderyhmäniminen is to ensure that all aspects of a strategy are tailored effectively to
Key elements often considered in kohderyhmäniminen include demographics such as age, gender, location, income, and education.
Effective kohderyhmäniminen requires research and analysis. This can involve market research, customer surveys, competitor analysis, and