kattintásfolyamelemzés
kattintásfolyamelemzés (clickstream analysis) is an analytical method employed in web analytics to understand the sequence of pages and actions users take on a website or application. It captures the path a visitor follows, from the first landing page through subsequent clicks, interactions, and eventual conversion or exit. The data are typically sourced from server logs, client‑side JavaScript tracking, or third‑party analytics platforms such as Google Analytics, Adobe Analytics, or Matomo.
The core of kattintásfolyamelemzés lies in constructing click paths, which are represented as directed graphs or
Typical use cases include optimizing website layout, improving conversion funnels, identifying content gaps, and tailoring personalized
Challenges in kattintásfolyamelemzés involve data quality, handling large volumes of events, and preserving user privacy. Anonymizing