kampányidszak
Kampányidszak is a term used to describe the field of study and practice concerned with the planning, management, execution, and evaluation of campaigns in political communication and marketing. The word combines kampány (campaign) with szak (discipline or field of study), and it is applied to both academic inquiry and professional work. In discussions about kampányidszak, the focus is on how campaigns are conceived, organized, and measured across various channels and contexts.
Core elements of kampányidszak include strategic planning, audience analysis, message development, media planning, budgeting, and performance
History and development: the concept gained prominence with the rise of digital media and large-scale political
Applications: in politics, kampányidszak informs campaign operations, message timing, and voter outreach; in marketing, it guides
Criticism and considerations: discussions often address concerns about manipulation, influence, and privacy, underscoring the need for