kampaaniatest
Kampaaniatest is a term used to describe the systematic evaluation of campaigns by comparing two or more variants to determine which performs better under controlled conditions. It is commonly applied in digital marketing, email campaigns, landing pages, advertising, and other forms of public communication to optimize outcomes such as conversions, engagement, or awareness.
The approach relies on experimental design and is often implemented as randomized controlled trials or quasi-experimental
Typical methodology involves several steps: define the objective and primary metric, formulate a hypothesis, select the
Common metrics include conversion rate, click-through rate, sign-ups, revenue, and cost per acquisition, with secondary metrics
Tools frequently used for kampaaniatest include platforms such as Google Optimize, Optimizely, VWO, and Adobe Target.