intuits

Intuit Inc., commonly referred to as Intuit, is an American multinational software company headquartered in Mountain View, California. It develops financial and tax software for individuals, small businesses, and accounting professionals. Its best-known products include QuickBooks, TurboTax, and Mint. QuickBooks provides accounting, payroll, and payment features for small businesses; TurboTax offers tax preparation and filing; Mint is a consumer finance tool for budgeting and spending tracking. The company operates on a cloud-based, subscription-driven model, integrating with banks and payment providers to deliver end-to-end financial workflows.

Founded in 1983 by Scott Cook and Tom Proulx, Intuit grew through product innovation and selective acquisitions, expanding into consumer tax and personal finance services. In 2020, it acquired Credit Karma, broadening its presence in consumer financial services and tax filing. The company maintains a global footprint, serving millions of customers and generating revenue primarily from subscriptions and services.

Intuit emphasizes privacy, security, and compliance, and has faced regulatory and public scrutiny related to data usage and market impact in some jurisdictions. As a Nasdaq-listed company (ticker: INTU), Intuit continues to pursue a platform strategy that links accounting, tax, payroll, payments, and financial planning tools to simplify money management for individuals and small businesses.