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Interstitial advertising, often referred to as interstital ads, is a form of digital advertising that appears between content, typically in the form of a full-screen image or video. These ads are designed to capture the user's attention before they can proceed to the next piece of content. Interstitial ads are commonly used in mobile applications, games, and websites to generate revenue through impressions or clicks.

The term "interstitial" comes from the Latin word "interstitium," which means "between spaces." In the context of advertising, it refers to the placement of ads between content, creating a break in the user's experience. Interstitial ads can be triggered by various events, such as the completion of a level in a game, the end of a video, or the loading of a new page on a website.

There are several types of interstitial ads, including static images, animated images, videos, and interactive ads. Each type serves a different purpose and can be tailored to the specific needs of the advertiser. For example, video ads can be used to tell a story or showcase a product, while interactive ads can engage users with quizzes or games.

Interstitial ads can be effective in generating revenue for publishers, but they can also be intrusive and disruptive to the user experience. As a result, many users have developed strategies to avoid or skip these ads, such as using ad-blocking software or turning off automatic video playback. Publishers must carefully consider the placement and frequency of interstitial ads to balance revenue generation with user satisfaction.

In recent years, there has been a growing trend towards non-intrusive advertising formats, such as native ads and sponsored content, which aim to blend seamlessly with the surrounding content. However, interstitial ads remain a popular and effective form of digital advertising, particularly in mobile environments where screen real estate is limited.