információtervezés

Információtervezés, often translated as information design, is the practice of organizing and presenting information in a way that makes it understandable, accessible, and useful for a specific audience. It bridges the gap between complex data or concepts and the human capacity to comprehend them. The core principle is to facilitate efficient and effective information consumption.

This field draws upon principles from various disciplines including graphic design, human-computer interaction, library science, and cognitive psychology. The goal is to reduce ambiguity, eliminate confusion, and guide users towards their intended outcomes. Common applications include the design of websites, software interfaces, instructional materials, public signage, and data visualizations.

Key elements of information design involve understanding the user, defining the purpose of the information, structuring the content logically, and choosing appropriate presentation methods. This can involve the use of clear language, intuitive navigation, effective visual hierarchies, and the strategic deployment of graphics, icons, and other visual aids. A well-designed piece of information respects the user's time and cognitive load, ensuring that the message is conveyed quickly and accurately. Ultimately, information design aims to empower users by making information manageable and actionable.