informointi

Informointi is a Finnish term referring to the act of providing information to an audience. In public administration and organizational communication, informointi encompasses the planning, creation and dissemination of accurate, timely, and accessible information to citizens, customers or stakeholders. It aims to promote transparency, accountability, and informed decision-making. The term derives from the verb informoida ("to inform") and is related to but distinct from viestintä (communication) and tiedottaminen (information dissemination). In practice, informointi may involve press releases, official statements, website content, newsletters, briefings, public meetings and social media updates.

Effective informointi requires clear messaging, appropriate tone, and consideration for diverse audiences, including linguistic or accessibility needs. Ethical standards emphasize accuracy, impartiality, and avoidance of deception, while privacy and confidentiality must be respected when sensitive information is involved. Evaluation of informointi often includes metrics such as reach, engagement, and public understanding.

Historical use of informointi varies by country; in Finland, it is commonly used in public sector documents to describe official information provision to the public, alongside tiedottaminen. In organizational contexts, informointi is part of public relations and communications functions, collaborating with marketing, media relations, and stakeholder engagement.

See also: tiedottaminen, viestintä, public information, press release.