idéation
idéation (also ideation) is the process of generating, developing, and communicating new ideas. It is a core element of creative problem solving and is often understood as the first stage of design thinking, where teams explore a broad space of potential solutions before narrowing the field.
Etymology and scope: the term derives from the idea concept, with -ation forming a nominal process. In
Methods and practices: idéation relies on divergent thinking to produce many possibilities, followed by convergent thinking
Applications: idéation is used in product design, software development, marketing, education, and policy development, among other
Challenges and considerations: biases, group dynamics, and domination by certain participants can constrain outcomes. Effective ideation
History and context: the concept has roots in creativity research and design thinking. While brainstorming prefigured