ickepris

Ickepris is a term used in Swedish discourse to denote non-price factors in decision making. It is formed from the negating prefix icke- and the noun pris (price). It is not a fixed technical term in standard Swedish economics; rather, it appears in marketing, consumer research, and policy discussions to emphasize attributes other than price that affect choices.

Usage and scope: In consumer choice analysis, ickepris refers to non-price attributes such as quality, reliability, brand reputation, service levels, convenience, and delivery. In competitive strategy, firms engage in ickepriskonkurrens (non-price competition) by differentiating on features other than price. In procurement and labeling, ickepris information may accompany price to present overall value.

Examples: Shoppers may select a smartphone because of long battery life and software support rather than the lowest price; a service provider may win customers through installation, training, and warranties rather than discounting price.

Relation to policy and research: Some writers use ickepris to separate price effects from non-price effects in models of consumer welfare, market efficiency, or advertising regulation. However, because there is no universal formal definition, interpretation depends on context and author.

See also: non-price competition; non-price attributes; price-quality trade-off.