hybridijakelu
Hybridijakelu, or hybrid distribution, is a distribution strategy that combines multiple channels to disseminate products, media, or information. It integrates traditional models such as physical retail and direct sales with digital channels, including e-commerce, streaming, and cloud-based licensing. The aim is to extend reach, increase resilience, and improve customer convenience by leveraging the strengths of each channel.
Hybridijakelu is applied across industries, including publishing (print books together with e‑books and online sales), entertainment
Key components are channel mix design, revenue attribution and pricing consistency, rights management, logistics coordination, and
Benefits include wider audience reach, revenue diversification, and improved customer experience through seamless transitions between channels.