hochpreisige

Hochpreisige is a German adjective used to label items or services that carry a high price, typically within a premium segment. It is formed from hoch (high) and preisig (pricey). The attributive form hochpreisige is used before feminine singular nouns (eine hochpreisige Tasche) or before plural nouns (hochpreisige Produkte). In predicative position one says Die Tasche ist hochpreisig.

The term is common in business, marketing, and consumer media to indicate pricing strategy and market positioning rather than a value judgment; it connotes quality, exclusivity, or luxury, but does not inherently imply that something is overpriced. Hochpreisig can describe a wide range of goods and services, from electronics and fashion to real estate and experiences.

Usage and nuance: In marketing contexts, hochpreisig appears alongside labels such as premium, luxuriös, or exklusiv. It often contrasts with günstig or preiswert for lower-priced segments. It is used across sectors, for example hochpreisige Elektronik, hochpreisige Immobilien, or hochpreisige Bekleidung. The term is generally neutral, though it can carry subjective connotations depending on context and tone.

Etymology: The word is a straightforward compound of hoch and preisig. As with many German adjectives, its endings change to agree with the noun it modifies, producing forms such as hochpreisige Produkte, eine hochpreisige Tasche, or ein hochpreisiges Produkt.