fumo

Fumo is a term with multiple meanings depending on context. In popular online culture, it most commonly denotes a line of plush dolls based on characters from the Touhou Project, a long-running Japanese bullet-hell video game series. Collectively called Fumos by fans, these soft toys come in various sizes and styles and are widely traded and displayed in fan communities. The original Fumo plush line emerged in Japan in the early 2000s and grew through fan-run markets and online shops. Though production has varied, the category is generally characterized by short, rounded bodies, oversized heads, simple facial features, and character-specific clothing. Fumos are sought after for limited editions, color variants, and signature poses. The term has become a general shorthand for Touhou character plush within fan discourse, regardless of the exact maker.

Outside Touhou fandom, "fumo" has other meanings. In Italian, fumo means smoke. The word can also appear as a surname in some cultures or as part of brand names or acronyms in various languages. Because of its cross-context usage, the meaning of fumo is determined by surrounding text.