flatter

Flatter is a verb meaning to praise someone excessively or insincerely in order to gain favor, compliance, or advantage. It can involve compliments, promises, or insinuations designed to evoke positive feelings or align another's judgment with the flatterer's aims. The noun form is flattery, referring to the act or practice of such praise.

The term derives from Old French flatter, which originally had the sense of soothing or stroking. Over time, the meaning broadened to describe praising or adulating, often with a connotation of manipulation rather than genuine approval.

Flattery can be perceived as manipulative or opportunistic, especially when it is excessive or self-serving. In social situations, mild, sincere compliments may be seen as pleasant, while persistent flattery is often viewed negatively and can damage trust.

Flattery may be direct or indirect and can function as a social strategy in negotiation, politics, employment, or personal relations. Examples include praising someone's appearance or intelligence to influence a decision, or tailoring compliments to align with the flatterer's goals.

Related concepts include compliment, praise, ingratiation, and adulation. Flattery differs from sincere praise in intent and perceived authenticity, and its effectiveness depends on the context and the receiver's interpretation.