fhm

FHM, or For Him Magazine, is a men's lifestyle brand and former magazine that originated in the United Kingdom. Launched in 1985 by Emap (now Bauer Media), it became one of the leading publications for male-oriented entertainment, fashion, grooming, health, and relationships. The magazine was known for feature photography, celebrity interviews, and recurring sections such as the FHM 100 Sexiest Women in the World poll. It expanded to international editions, including Australia, South Africa, and India, among others, under license or direct publication by local branches of Emap/Bauer.

During the 2000s, FHM was highly influential in popular culture, shaping trends and online traffic with celebrity covers and lists. However, like many print titles, it faced declining circulation due to the digital media shift and changing reader habits. The UK print edition ceased publication in 2015, and some international editions followed later; the brand has continued in some markets as a digital presence or through licensed ventures rather than a regular print magazine.

Reception of FHM has been mixed: supporters described it as entertaining and fashion-forward; critics argued its model of photo features contributed to objectification of women. The brand remains a notable example of mid-to-late 20th-century and early 21st-century men's magazines and the broader magazine industry’s transition to online media.