feelingand

Feelingand is a term used in some contemporary discourse to describe the integrated interplay of affect and cognition in human thought and behavior. The word is a neologism that combines feeling with the coordinating sense of and, signaling that emotion and rational processing are intertwined rather than strictly separable. The term emerged in online writing and speculative psychology in the early 2020s and has since appeared in discussions about design, education, and mental health.

In theoretical terms, feelingand aligns with strands of affective neuroscience and dual-process theory that emphasize interaction between emotional and cognitive systems. Proponents argue that feelings guide attention, initiate memory encoding, and bias judgment, while cognitive strategies, reasoning, and reflection can modulate emotional responses. The concept is intended to promote a holistic view of decision making, perception, and learning, rather than a reduction to either emotion or reason alone.

Applications of the concept appear most prominently in user experience design, where designers consider how emotional states shape engagement, and in therapeutic or educational contexts that seek to integrate emotional awareness with reflective thinking. Critics note that feelingand lacks a precise, consistently adopted definition, making it difficult to operationalize in research. Some view it as a loose metaphor rather than a formal theory, while others see value in using it as a heuristic to acknowledge affective influence.

See also: affect, cognition, emotion, affective neuroscience, dual-process theory, user experience, education, psychology.