eyetrackingteknologian

Eyetracking technology is a method used to measure eye activity. It records the gaze of a person, indicating where they are looking. This is typically achieved by using specialized hardware, often a camera with infrared illumination, and software to interpret the data. The infrared light reflects off the eye, and the camera captures this reflection along with the pupil's position. Algorithms then calculate the point of gaze on a screen or in a physical space.

The applications of eyetracking technology are diverse. In user experience research, it helps designers understand how users interact with websites and applications, identifying areas of interest or confusion. It's also used in marketing to analyze how consumers view advertisements or product packaging. In psychology and neuroscience, it aids in studying attention, cognitive processes, and visual perception. Furthermore, eyetracking plays a role in accessibility, enabling individuals with motor impairments to control computers and communicate. Medical and sports fields also utilize this technology for diagnostic purposes and performance analysis. The data generated can include fixation points, saccades (rapid eye movements), and dwell times, providing detailed insights into visual behavior.