euphemistic

Euphemistic is an adjective describing language, expressions, or statements that are intentionally mild, indirect, or inoffensive. Euphemistic phrasing aims to soften the impact of a subject that may be sensitive, taboo, or unpleasant. The term is derived from euphemism, from Greek eu- "good" and pheme "speech" or "to speak." The usual forms are "euphemism" as a noun and "euphemistically" as an adverb.

Euphemistic language appears in many contexts, including politics, business, media, healthcare, and everyday conversation. Examples include "passed away" for "died," "downsizing" for job cuts, or "senior management" instead of "bosses." The aim is often to show politeness, reduce offense, or preserve face. Critics warn that excessive euphemism can obscure truth, delay accountability, or mislead audiences by masking consequences or risks.

Related concepts include dysphemism, the opposite of euphemism, which uses harsher or more harmful terms. Euphemistic language intersects with hedging, reframing, and politeness theory, reflecting cultural norms about appropriate speech. Its acceptability varies by context, audience, and purpose, with a tension between clarity and tact that shapes how euphemistic expressions are received.