etusivua

Etusivu is the Finnish term for the front page or home page of a website. It serves as the primary entry point and provides an overview of the site’s purpose, structure, and key content, guiding visitors to other sections.

Typical features and layout elements include a header with a logo and main navigation, a hero or banner area, highlights of important content or products, a search field, and a footer with contact information and quick links. The exact arrangement varies by site type: news sites emphasize latest stories, e-commerce sites highlight promotions and product categories, and corporate sites foreground services and about information. The front page often acts as a curated gateway to deeper content.

Design and usability considerations are central to an effective etusivu. Content should be clear and scannable, and the page should load quickly and render well on various devices. Accessibility is important, including keyboard navigability, semantic HTML, and appropriate alt text for images. Localization and personalization can tailor the front page to regional audiences or individual users. From an SEO perspective, the home page typically has a priority role in site-wide indexing and may use structured data to improve search presence.

Maintenance and governance involve content management, regular updates, and performance monitoring. Many sites employ analytics and A/B testing to refine layout and messaging on the etusivu. In Finnish usage, etusivu specifically refers to the site’s main entry page, as distinct from individual landing or campaign pages.