epidictic

Epidictic is a term used in rhetoric and literary criticism to describe a style of discourse that is concerned with praise or blame. It is one of the three traditional branches of rhetoric, alongside forensic (or judicial) and deliberative (or political) rhetoric. Epidictic discourse aims to affirm or strengthen the values of the audience by presenting exemplary figures or events for admiration or condemnation.

This type of speech or writing is often encountered in eulogies, celebratory speeches, award ceremonies, and even in political speeches that aim to highlight the virtues of a leader or the vices of an opponent. The focus is not necessarily on persuasion in the immediate sense, but rather on shaping and reinforcing collective beliefs and moral attitudes. Epidictic rhetoric often relies on emotional appeals and vivid imagery to create a strong impact on the listener or reader.

The effectiveness of epidictic discourse lies in its ability to connect with the shared values and common understanding of a community. By celebrating or denouncing, it serves to remind people of what is considered good or bad, honorable or shameful, within their society. It can also be used to unify a group by focusing on common heroes or common enemies. While it may not directly call for a specific action, it lays the groundwork for future actions by shaping the moral landscape.