emesse

emesse is a term used in the trade fair and events industry to denote electronic or online trade fairs and exhibitions. In German-speaking regions, emesse is commonly used to describe digital or hybrid equivalents to traditional Messen (fairs). While not tied to a single company, emesse platforms share a set of features intended to replicate or extend the experience of a physical fair.

Core features typically include virtual booths that exhibitors customize with text, images, videos, and catalogs; live or on-demand presentations; text, voice, and video chat for attendee-exhibitor interactions; matchmaking tools to connect relevant buyers and sellers; and programming schedules for webinars and product launches. Data analytics and lead management are often integrated to measure engagement and capture contact information.

In practice, emesse events enable international participation without travel, reduce costs, and provide flexible access for attendees across time zones. The format supports hybrid events that combine physical presence with digital extensions. Adoption varies by industry and region, with technology maturity and audience comfort shaping design choices and monetization models.

See also: virtual event, online trade fair, digital exhibition.