eihäviötutkimuksia
Eihäviötutkimuksia, a Finnish term that translates to "unobtrusive research" or "nonreactive research," refers to research methods that collect data without the subjects being aware of the research or their participation. This approach aims to minimize or eliminate the observer effect, where the act of observation influences the behavior being studied. By not directly interacting with or questioning participants, eihäviötutkimuksia seeks to capture more natural and spontaneous behaviors and attitudes.
Various techniques fall under this umbrella. One common method is the analysis of existing records, such as
The primary advantage of eihäviötutkimuksia is its ability to reduce reactivity bias. Participants, unaware they are