eerstekeus

Eerstekeus is a term encountered in Dutch-language contexts that denotes premium selection or first quality. It is most commonly seen as a marketing label on food and related products, signaling a higher grade than standard offerings. In everyday usage, the concept is closely aligned with “eerste keus,” the two-word form that is standard in dictionaries and official labeling, while “eerstekeus” can appear as a stylized single-word brand name on packaging or advertisements.

Etymology and meaning: The word combines the Dutch elements eerst (first) and keus (choice or selection). As a marketing expression, it conveys quality and desirability, implying that the product has been selected for superior attributes such as taste, texture, or origin. The precise criteria behind the label are not universally standardized and can vary by retailer, product category, and country.

Usage and scope: In the grocery, meat, dairy, and produce sectors, “eerste keus” or its branded variants are used to distinguish premium items from ordinary or lower-grade options. The labeling often coexists with other quality indicators, such as origin, organic status, or store-brand labels. Because the phrase is primarily a marketing term rather than a formal regulatory grade in many jurisdictions, interpretations of what qualifies as “eerstekeus” can differ between retailers and regions.

Branding and perception: There is no single, globally recognized organization or company exclusively associated with the name. Rather, “eerstekeus” functions as a generic or brand-associated cue intended to evoke quality, value, and reliability in Dutch-speaking markets. In English contexts, it is generally translated as “first choice” or “premium selection.”