drejtpërdrejt

Drejtpërdrejt is an Albanian term used to denote content that is broadcast or presented in real time, without significant delay. It is commonly applied to television and radio programs, online streams, and live events where the audience experiences events as they occur.

Etymology and usage notes: The word is a compound built from elements meaning directness and immediacy. In Albanian, drejtpërdrejt functions as both an adjective and an adverb, describing transmissions, performances, or communications that happen in the moment rather than being pre-recorded. In media contexts, it may appear in phrases such as transmetim drejtpërdrejt or shou drejtpërdrejt, and it is frequently paired with English loanwords like “live” in bilingual or bilingual-influenced writing.

Contexts and relevance: The term is widely used across broadcasting, journalism, sports commentary, and digital platforms that offer live streaming. It helps distinguish real-time coverage from pre-recorded segments, edited programs, or on-demand content. In contemporary Albanian media, drejtpërdrejt is commonly advertised to indicate immediacy and audience engagement, and it can be found in news bulletins, talk shows, concerts, and social media live streams.

Relation to other terms: The concept is analogous to the English “live” and the French “en direct.” While most drejtpërdrejt broadcasts aim to be real time, practical limitations (such as latency in networks and production workflows) mean that some broadcasts labeled as drejtpërdrejt may still experience brief delays.

See also: Live broadcasting, Real-time communication, Streaming media.