doubleclicks

DoubleClicks may refer to two main senses in technology. In user interface design, the term double-click refers to the action of clicking a mouse button twice in rapid succession on the same target to initiate an action, such as opening a file or folder or selecting a word in a text editor. The exact timing window varies by platform and user settings. Double-clicks are contrasted with single-click actions and long-press gestures on touch devices. Accessibility considerations include allowing keyboard equivalents or alternative activation methods.

In the history of online advertising, DoubleClick Inc. was a leading digital advertising company founded in 1996. The company built a suite of ad management and serving products that became widely used in display advertising, including tools for publishers and advertisers. In 2008, Google acquired DoubleClick, and its products were gradually integrated into Google's advertising and analytics platforms. The DoubleClick branding was phased out; products such as DoubleClick for Publishers and DoubleClick Ad Exchange evolved into Google Ad Manager and Google Ad Exchange, while components of the former DART technology integrated into the Google Marketing Platform. Today, the legacy products exist as part of Google’s ad tech stack or have been retired, with the DoubleClick name largely replaced by Google branding.

The term "DoubleClicks" itself is not a single, current product name but may be used informally to refer to the legacy DoubleClick product family or to the UI gesture. See also: double-click, Google Ad Manager, Google Marketing Platform.