designmanual
Design manual, sometimes referred to as a brand or design guidelines document, is a comprehensive reference that prescribes visual, tonal, and interaction design standards for a product, brand, or organization. It serves as a single source of truth intended for designers, developers, writers, and marketers to ensure a coherent user experience and consistent brand identity across channels.
A design manual typically covers principles that guide decision making, the brand identity (logo usage, spacing,
In practice, a design manual can exist as a standalone document or as part of a broader
Maintenance is usually the responsibility of a design or brand team, with versioning to reflect updates in
Examples include corporate brand guidelines, university communications handbooks, and government style guides. A well-maintained design manual