denialmakes

Denialmakes is a term used in discourse analysis and media studies to describe a pattern in which an actor responds to allegations or controversial statements with a denial that functions as a strategic rhetorical tactic rather than a straightforward rebuttal. Denialmakes often aims to deflect attention, reframe the issue, or preempt criticism, rather than provide verifiable evidence or admission of fault.

The term blends the concept of denial with the act of making, highlighting the proactive production of denials within communication. It has appeared in discussions of online discourse, political communication, and organizational PR since the 2010s, though it is not a formal psychological or legal category and its precise origins are not fixed.

In practice, denialmakes are observed in political and corporate contexts as well as in social media debates. They typically involve statements that refuse the stated claim while offering little or no corroborating information, sometimes accompanied by attacks on the accuser or a shift to related but unproven issues. The effect is often to create plausible deniability and to keep the conversation focused on process or intent rather than substantiated facts.

Examples include a spokesperson denying misconduct without addressing the core allegations, or a post denying wrongdoing while outlining actions already taken, implying no further action is required. Critics argue that denialmakes hinder accountability and contribute to confusion or misinformation, though proponents may view them as standard crisis-management rhetoric.

See also: gaslighting, deflection, misinformation, rhetorical strategy.