brändiportfolion
Brändiportfolion refers to the collection of all brands managed by a company. This encompasses not only the main corporate brand but also all sub-brands, product brands, and service brands that fall under its umbrella. A well-managed brand portfolio is a strategic asset, allowing a company to diversify its market reach, cater to different customer segments, and mitigate risks associated with relying on a single brand.
The structure of a brand portfolio can vary. Some companies operate with a single dominant corporate brand
Effective brand portfolio management involves making decisions about which brands to invest in, which to divest,