brändiportfolio
Brändiportfolio refers to the collection of brands that a company owns or manages. It is a strategic tool used by businesses to organize and leverage their various brands to achieve specific marketing and business objectives. A well-managed brand portfolio can enhance brand recognition, target different market segments, and reduce competition among the company's own offerings.
Companies develop brand portfolios for several reasons. One primary reason is to cater to diverse customer
Another advantage of a strong brand portfolio is the ability to extend market reach and create a
Managing a brand portfolio involves strategic decisions about brand introduction, brand extension, brand acquisition, and sometimes,