bloodred

Bloodred is a descriptive term used to refer to a deep, saturated red color evocative of human blood. It is not a standardized color name in common color systems such as CSS or Pantone, and its exact shade can vary between devices, media, and contexts. In practice, bloodred typically denotes a hue leaning toward crimson or burgundy, with high saturation and relatively low to moderate brightness.

The term derives from the color of blood, carrying strong cultural associations with life, danger, and passion. Perception of bloodred can shift with lighting and material; it may appear brighter on digital screens and deeper or purpler in print or pigment-based media. Because it is a descriptive label rather than a formal color standard, implementations of bloodred are variable.

In usage, bloodred is common in art, design, and literature to convey intensity, urgency, drama, or emotional weight. It appears in branding and fashion to signal energy or drama, and in storytelling as a symbolic color. In heraldry, red is represented by tinctures such as gules, which are not specific to the idiom of “bloodred,” but may evoke similar associations in decorative contexts.

Because bloodred is not a standardized color name, designers often specify exact color values when accuracy is required (for example, providing a hex, RGB, or Pantone reference). It remains a flexible, evocative descriptor rather than a fixed color in formal color nomenclature. See also: crimson, scarlet, burgundy, red.