användaravsikter

Användaravsikter, often translated as user intent, refers to the underlying goal or purpose a user has when interacting with a search engine, website, or application. Understanding user intent is crucial for providing relevant and satisfying experiences. It goes beyond simply matching keywords to content and delves into what the user is trying to achieve.

There are generally considered to be three main types of user intent: informational, navigational, and transactional. Informational intent occurs when a user is seeking information on a particular topic, such as "how to bake a cake" or "what is the capital of France." Navigational intent arises when a user wants to find a specific website or page, for example, searching for "Facebook login" or "Amazon customer service." Transactional intent is present when a user is looking to complete an action, such as making a purchase, downloading an app, or signing up for a service, like "buy running shoes" or "download Spotify."

Some also identify a fourth category, commercial investigation, which sits between informational and transactional. This is when a user is researching products or services before making a purchase, such as "best smartphones 2023" or "online course reviews."

Accurately identifying and catering to user intent is a cornerstone of effective search engine optimization (SEO), content creation, and user interface design. By anticipating what users truly want, platforms can deliver more effective results and improve user satisfaction.