aikamarkkinointi
Aikamarkkinointi, often translated as "time marketing" or "time management marketing," is a concept that focuses on leveraging the customer's time as a strategic asset in marketing efforts. It acknowledges that consumers have limited time and that businesses can gain a competitive advantage by respecting and effectively utilizing this time. This approach goes beyond simply selling products or services; it involves creating experiences, streamlining processes, and offering solutions that save customers time or make their time more valuable.
Key aspects of aikamarkkinointi include understanding customer time constraints, identifying points of friction in the customer
This marketing philosophy can manifest in various ways. It could involve offering subscription services that automate