afterevent
Afterevent is a term used in event management to describe the phase that follows an event. It encompasses activities aimed at closing the event, capturing learning, and maintaining engagement with attendees, sponsors, and other stakeholders.
Typical afterevent activities include collecting post-event feedback through surveys, compiling attendance and engagement data, performing sentiment
The afterevent phase also emphasizes ongoing engagement, with nurture campaigns or information-sharing that keep participants connected
Metrics used in the afterevent phase typically cover attendance, engagement rate, attendee satisfaction, net promoter score,
Tools commonly employed in afterevent work include event management platforms, customer relationship management systems, survey and