actionfigure

An action figure is a poseable toy figure that represents a character from popular media such as comics, film, or television. Typically made of plastic or vinyl, action figures are designed for both play and display. They emphasize articulation, accessories, and sculpted detail, rather than fashion. While most figures are humanoid, many lines include non-humanoid creatures or animals, monsters, and robotic figures. Sizes and joints vary widely by line and era.

The term action figure originated in the 1960s when Hasbro marketed its G.I. Joe line as an “action figure” to appeal to boys. This marketing shift helped distinguish poseable figures from dolls. G.I. Joe, introduced in 1964, popularized the format, while later licensed lines such as Star Wars (Kenner, starting in 1977) helped establish widely adopted scales, accessory sets, and collectibility across the industry.

Design and production: most action figures feature multiple points of articulation around the neck, shoulders, elbows, hips, and knees, with additional joints for hands, ankles, and torsos in more premium lines. They are produced in scales such as 1:18 (about 3.75 inches), 1:12 (6 inches), and 1:6 (12 inches). Materials include PVC and other plastics; some lines use vinyl, metal, or fabric for clothing. Packaging often uses blister cards or window boxes, and figures may be sold loose or in boxed sets.

Market and culture: action figures have a large collector market and cross-media licensing. Collectors may seek mint-on-card or loose figures, with rare variants commanding higher prices. Safety standards apply to children's products, particularly regarding small parts for younger users. The line between toys and collectibles remains blurred, with ongoing releases tied to films, comics, video games, and original properties.