ZoomInfo

ZoomInfo Technologies, Inc. is a software-as-a-service company that provides a go-to-market data and intelligence platform for sales, marketing, and recruiting teams. The platform aggregates and curates business-to-business contact information, company profiles, and behavioral signals such as technographics and intent data, enabling users to identify prospects, build targeted lists, and tailor outreach. It integrates with popular CRM and marketing automation systems and offers APIs for programmatic data access.

History and structure: The current company traces its origins to the 2019 merger of ZoomInfo and DiscoverOrg, creating ZoomInfo Technologies. The company's leadership has included Henry Schuck as chief executive officer. ZoomInfo completed an initial public offering in June 2020 on the Nasdaq under the ticker ZI.

Data and features: ZoomInfo collects data from multiple sources including publicly available information, partner data, and user-contributed updates, with processes to verify and enrich records. The platform emphasizes features such as advanced search, org charts, technographics (technology stacks used by companies), and intent data indicating buyer interest. It provides data enrichment for CRM records and tools for list building, account scoring, and workflow automation.

Market position and reception: ZoomInfo is considered one of the leading B2B contact databases and sales intelligence platforms, competing with other data providers and LinkedIn Sales Navigator. The service has faced scrutiny common to data aggregators regarding data accuracy and privacy, and it is subject to data protection regulations including GDPR and CCPA.