Yostar

Yostar is a video game company founded in 2014. It is headquartered in Shanghai, China, with branches in Japan and North America. Yostar is primarily known for developing and publishing mobile games, often featuring anime-inspired aesthetics and gacha mechanics.

The company gained significant international recognition with the release of Azur Lane in 2017, a side-scrolling shoot 'em up game. This success was followed by the global launch of Arknights in 2020, a tactical role-playing game that also achieved widespread popularity. Yostar's portfolio also includes games like Mahjong Soul and Blue Archive.

Yostar's business model typically involves collaborating with developers to bring their games to a global audience, handling localization, marketing, and operational aspects. The company has cultivated a strong community around its titles, often engaging players through social media and in-game events. Their focus on high-quality art direction and engaging gameplay has been a key factor in their success in the competitive mobile gaming market.