Wertezubringen
Wertezubringen is a term used in German-speaking business discourse to describe the intentional creation and delivery of value to stakeholders. The construction combines Werte (values) and zu bringen (to bring), and is used to articulate a holistic approach to value creation beyond mere financial returns. In this sense, Wertezubringen denotes both the identification of stakeholders' needs and the mechanisms by which an organization makes those needs meaningful and beneficial.
In practice, Wertezubringen encompasses economic value for shareholders, functional value for customers, and social and environmental
Contextually, Wertezubringen is discussed in management literature and corporate communications as part of value creation and
Critics warn that value rhetoric may mask short-termism or instrumental ethics if not anchored in explicit
See also: Wertschöpfung, Kundennutzen, Unternehmensethik, Nachhaltigkeit.