Viltimise

Viltimise is a term that has emerged in online discourse, particularly within certain subcultures and communities. It generally refers to the act of intentionally making something appear less appealing, desirable, or attractive, often through exaggeration, irony, or a deliberate embrace of perceived flaws. This can manifest in various ways, from modifying images to present a more unpolished or "real" aesthetic, to adopting a self-deprecating or overly blunt communication style. The underlying motivation behind viltimise can range from a desire for authenticity and a rejection of idealized online personas, to a form of dark humor or social commentary. It can also be a way to preemptively manage expectations or to find solidarity with others who share a similar sentiment. The concept is fluid and its interpretation can vary significantly depending on the context and the individuals using the term. It is not a formally recognized psychological or sociological term, but rather a descriptor of a specific online behavior.