Verlängerungsquote
Verlängerungsquote, often translated as renewal rate or extension rate, is a metric used to measure the proportion of expiring contracts, subscriptions, or memberships that are successfully renewed or extended. It is a key performance indicator in many industries, particularly those with recurring revenue models such as software-as-a-service (SaaS), subscription boxes, telecommunications, and insurance.
The calculation of the verlängerungsquote is straightforward. It is typically determined by dividing the number of
A high verlängerungsquote generally indicates customer satisfaction, loyalty, and the perceived value of the product or
Businesses actively monitor and strive to improve their verlängerungsquote as it directly impacts revenue stability and