Verlagsprogramm

Verlagsprogramm is a term used in the publishing industry to describe the planned set of publications a publishing house intends to release within a specific period, typically a year. It functions as the publisher’s catalog and editorial strategy, outlining titles, topics, and formats that the house plans to publish. The program usually includes frontlist titles for upcoming releases as well as backlist items that will continue to be offered, and it may also indicate series, imprints, and thematic focuses.

The content of a Verlagsprogramm commonly comprises bibliographic data such as title, author, editors, and ISBN, along with format information (hardcover, paperback, e-book, audio), projected release dates, and suggested retail prices. Short descriptions or synopses accompany each entry. Programs often differentiate by genres or target audiences (fiction, non-fiction, children's books, academic titles) and may highlight international rights, translations, and licensing plans.

The program is typically prepared by editors in consultation with authors, agents, and marketing staff, and requires approval from management. It is usually published annually or semi-annually and distributed to booksellers, wholesalers, libraries, media, and external partners. It serves as a planning tool for production, marketing, and distribution and as a communication instrument that signals editorial direction.

Significance and use: a Verlagsprogramm provides transparency about the publisher’s editorial strategy, helps retailers plan stock and promotions, and informs readers and media about upcoming titles. Variants include printed catalogs and online catalogs or downloadable PDFs, with many publishers maintaining dynamic program pages that update between print editions.