Uinformerte

Uinformerte is a non-profit information initiative focused on media literacy and the analysis of misinformation. Based in Oslo, it operates a public portal that curates and analyzes misinformation trends, debunking claims across politics, health, science and culture. The organization publishes research reports, fact-checks, and educational materials for schools, libraries and media outlets. It also runs training programs to improve verification practices and critical thinking.

Uinformerte was founded in 2020 by a coalition of academics, journalists and digital literacy advocates in response to rising online misinformation during elections and public health campaigns. The name, meaning "the uninformed" in Norwegian, signals its mission to illuminate false claims and promote informed discourse. The initiative began with a pilot analysis of social media rumors and later expanded into a full platform with partnerships across universities and civil society.

Its core activities include a fact-checking portal that publishes updates on viral claims, a database of misinformation tactics, and quarterly policy briefs on media literacy. The organization also offers training programs, including school curricula, teacher and journalist workshops, and community outreach. Each year Uinformerte hosts a conference that brings together researchers, educators and media professionals.

Governance and funding: Uinformerte is governed by a board of directors and an executive director, with advisory committees covering research, education and ethics. It is funded through research grants, philanthropic donations and project-based partnerships, and maintains a public transparency report.

Impact: The initiative is widely used by educators and media professionals as a resource for understanding misinformation patterns and verification practices. Its work supports media literacy education and responsible reporting, though its methods are regularly reviewed in the academic community.