Turustatavad

Turustatavad is an Estonian adjective meaning capable of being marketed or saleable. In business language it describes products, services, or ideas that have viable demand and can be sold under typical market conditions. The term is commonly used in market research, product development, and portfolio planning to evaluate whether an offering can be brought to the market profitably.

Etymology and form: Turustatav derives from turustama, meaning to market or sell, with the participial suffix -atav. The plural form is turustatavad. The related noun form is turustatavus, referring to the quality or state of being marketable.

Usage and interpretation: A turustatav item typically has a clear value proposition, appropriate quality, compliant labeling and safety standards, and suitable packaging. It also requires access to viable distribution channels, pricing that reflects perceived value, and market awareness. Marketability is influenced by factors such as consumer demand, competition, and regulatory requirements.

Limitations and context: Being turustatav does not by itself guarantee profitability or long-term success; it focuses on market readiness. Strategic decisions often distinguish between marketability, profitability, scalability, and operational feasibility, requiring further analysis of costs, supply chains, and competitive dynamics.

See also: turundus, müük, turg, konkurents.