Turupsühholoogia
Turupsühholoogia, often translated as market psychology or consumer psychology, is a field that examines the psychological factors influencing consumer behavior in markets. It explores how individual emotions, perceptions, motivations, and cognitive biases affect purchasing decisions and market trends. This discipline draws upon principles from psychology, economics, and marketing to understand why consumers choose certain products or services over others, how they respond to marketing messages, and what drives their overall engagement with brands and markets.
Key areas of study within turupsühholoogia include understanding consumer needs and desires, the impact of branding