Turistisesonki

Turistisesonki refers to the period during which tourism activity peaks in a given region. It is characterized by higher occupancy of hotels and rentals, increased flights and transport bookings, and greater demand for attractions, restaurants, and services. The term is often used to describe the high season in relation to other parts of the year, and it may be accompanied by higher prices and crowded destinations. In many contexts, turistisesonki is used interchangeably with peak season, though some markets distinguish it from shoulder and off seasons.

The concept is influenced by multiple factors. Weather and natural appeal (such as beaches, forests, or ski terrain), public holidays and school breaks, major events or festivals, visa and travel policy, and accessibility all shape when turistisesonki occurs. Regional variations are common; northern destinations may have a summer peak, mountain resorts often see a winter peak, and tropical or coastal areas can experience multiple peak periods tied to climate and events.

Economically, turistisesonki drives higher revenues for hospitality and travel industries but can strain infrastructure and visible resources. Tourism authorities monitor occupancy rates, arrivals, average stay length, and revenue per available room to gauge performance and plan capacity, pricing, and marketing. Businesses may adopt dynamic pricing, staffing adjustments, and promotions aimed at smoothing demand or extending the season into shoulder periods.

See also: peak season, shoulder season, off-season, tourism season.