Tuotekeskeisyysasetelma
Tuotekeskeisyysasetelma, tai product-oriented approach in English, refers to an organizational structure and mindset where a company prioritizes its products or services as the central focus of its operations. This approach emphasizes the importance of product development, innovation, and customer satisfaction through the lens of the product itself. In a product-oriented structure, departments and teams are often organized around specific products or product lines, allowing for specialized expertise and streamlined communication within those areas.
The core principle of tuotekeskeisyysasetelma is that the product drives the company’s strategy, processes, and decision-making.
This model is particularly common in industries where product complexity is high, such as technology, automotive,
While tuotekeskeisyysasetelma can enhance innovation and product quality, it requires careful management to avoid overemphasis on