Tuotekartoitukset

Tuotekartoitukset, often translated as product mapping or product analysis, is a business process that involves the systematic examination and evaluation of a company's product portfolio. The primary goal is to understand the current state of all products offered, identify their strengths and weaknesses, and assess their alignment with market demands and strategic objectives. This process typically involves gathering data on sales performance, customer feedback, competitor offerings, technological trends, and the profitability of each product.

The outcomes of a tuotekartoitus can inform various strategic decisions. It can help in identifying products that are underperforming and may require discontinuation, revitalization, or repositioning. Conversely, it can highlight successful products that warrant further investment or expansion into new markets. The analysis also aids in identifying gaps in the market that could be filled with new product development.

Tuotekartoitukset is a crucial tool for product lifecycle management and strategic planning. By providing a comprehensive overview of the product landscape, businesses can make more informed decisions about resource allocation, marketing strategies, research and development priorities, and overall business direction. It is a dynamic process that should be revisited regularly to ensure that the product portfolio remains competitive and profitable in an ever-changing market.