Tuotekartoitukset
Tuotekartoitukset, often translated as product mapping or product analysis, is a business process that involves the systematic examination and evaluation of a company's product portfolio. The primary goal is to understand the current state of all products offered, identify their strengths and weaknesses, and assess their alignment with market demands and strategic objectives. This process typically involves gathering data on sales performance, customer feedback, competitor offerings, technological trends, and the profitability of each product.
The outcomes of a tuotekartoitus can inform various strategic decisions. It can help in identifying products
Tuotekartoitukset is a crucial tool for product lifecycle management and strategic planning. By providing a comprehensive