Tuoteasettelun
Tuoteasettelun, often translated as product placement, is a marketing technique where branded products or services are subtly incorporated into media content, such as films, television shows, video games, or music videos. The primary goal is to increase brand awareness and influence consumer perception and purchasing decisions by associating the product with a desirable narrative, characters, or lifestyle. This method differs from traditional advertising by aiming for organic integration rather than overt promotion.
The effectiveness of tuoteasettelun lies in its ability to reach audiences in a less intrusive manner. Consumers
However, tuoteasettelun also faces criticism. Concerns are often raised about the blurring lines between entertainment and