Trendifektit
Trendifektit is a Finnish term that translates to "trend effects" or "fashion effects." It describes the phenomenon where consumer behavior, particularly in purchasing decisions, is influenced by current trends or fashions. This influence can manifest in various sectors, including clothing, technology, home decor, and even lifestyle choices. The core idea is that individuals are motivated to adopt certain products, styles, or activities because they are perceived as popular or fashionable at a given time.
The strength of trend effects can vary significantly depending on the product category, the demographic group,
Understanding trend effects is crucial for businesses in marketing and product development. By identifying and capitalizing